From Zero to Live

Work

Example sites. Real, clickable, fictional.

These are concept sites for businesses that don’t exist, built to show the kind of work we do. Each one is a working site with the features that business would need. Their forms are demos: nothing you type is sent or stored.

Listen · 0:53

A short tour of the three examples, read aloud.

Read the transcript
  1. This is a short tour of three example websites. The businesses are fictional. The work is real.

  2. First, Hollis Tree and Yard, a tree crew. The site leads with the work itself, lets people check whether their town is covered, and turns a vague phone call into a properly described estimate request. On a phone, the call button stays within reach.

  3. Second, Saltbox Café. Its hours used to live in old social posts. Now the open sign is live, the menu filters for vegan and gluten-free, and an illustrated harbor street shows people where to find the door.

  4. Third, Steadfast Physio. First-time patients are often nervous, so the site starts with where it hurts, explains each treatment in plain English, and walks through a first visit before anyone books.

  5. Three businesses. Three different websites, each built around what its customers actually need.

Narration by a stock synthetic voice (ElevenLabs). Nothing plays until you press play.

The three examples

  1. The Hollis Tree & Yard concept site on a desktop screenThe Hollis Tree & Yard concept site on a phone

    01 Concept · Local service · fictional business

    Hollis Tree & Yard

    A tree and yard crew that needs the phone to ring and estimate requests to come in properly described.

    • Services switcher with a photo for each job type
    • Filterable project gallery with job details
    • Draggable before/after of a real-looking yard
    • Service-area map and a three-step estimate request
    • A call bar that stays on screen on phones

    The look: Condensed type, forest and bark tones, hi-vis orange taken from the crew's own gear.

    Open the site
  2. The Saltbox Café concept site on a desktop screenThe Saltbox Café concept site on a phone

    02 Concept · Café · fictional business

    Saltbox Café

    A harbor-side bakery café whose hours, menu and Friday late opening used to live in old social posts.

    • Menu board with dietary filters and an item drawer
    • Live open/closed status in the café's own time zone
    • Today's hours highlighted, plus a drawn street map
    • Photo collage that drifts gently as you scroll

    The look: A soft, slightly wonky serif, harbor blue, butter yellow and a rust accent.

    Open the site
  3. The Steadfast Physio concept site on a desktop screenThe Steadfast Physio concept site on a phone

    03 Concept · Professional · fictional business

    Steadfast Physio

    A physiotherapy practice that wants nervous first-time patients to understand what happens before they book.

    • “Where does it hurt?” body map linked to treatments
    • Treatment pages: what we look at, sessions, home work
    • The appointment journey, step by step
    • A booking walk-through that ends by saying nothing was booked

    The look: A calm serif with italic accents, bone and moss tones, a warm clay highlight.

    Open the site